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3
different industries: edtech, e-commerce, SaaS
+34%
biggest revenue increase from a single channel
51%
best open rate after setup
edtech · online school

7-Email Sequence After Course Purchase

+34%
funnel revenue
51%
open rate
  • Before: silence after purchase, manual emails sent once a month
  • What we did: 7 emails from welcome through to an upsell on the next course
  • Result: funnel revenue grew by 34%
100% 134% Before After
Funnel revenue, % of baseline
e-commerce · cosmetics

Reactivating 40,000 Dormant Subscribers

+19%
repeat sales
-31%
unsubscribes
  • Before: the list kept growing, but most people weren't opening emails
  • What we did: activity-based segmentation + a reactivation flow + a list cleanup
  • Result: repeat sales grew 19% after cleaning the list
100% 119% Before After
Repeat sales, % of baseline
saas · b2b service

Onboarding for New Trial Users

-23%
customer churn
+17%
trial activation
  • Before: plenty of signups, but almost no one converted to paid
  • What we did: emails tied to each step of the user's journey inside the product
  • Result: churn dropped by 23%
100% 77% Before After
Customer churn, % of baseline

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